Grand Launch of the 2025 Beijing CBD Global Investment Liaison Office ASEAN “Star Selection” Program

Recently, the “2025 Beijing CBD Global Investment Liaison Office ASEAN “Star Selection” Program” hosted by the Beijing CBD Hong Kong Investment Liaison Office and organized by Malaysia My Lives Global Holding Berhad, was grandly launched in Kuala Lumpur, Malaysia. This event aims to leverage the resource advantages of Beijing CBD, the capital’s key gateway for opening up, to precisely connect high-quality enterprises and projects from the ASEAN region. It seeks to facilitate their entry and development in China, further promoting technological exchange, capital matching, and regional industrial upgrading.

At the launch ceremony, the Beijing CBD Hong Kong Investment Liaison Office presented an overview of Beijing Chaoyang District and the economic development of Beijing CBD. The presentation covered detailed aspects of Beijing CBD’s growth, including its industrial structure, international characteristics, technological innovation, consumer vitality, building economy, and business environment. To help more enterprises understand the advantages of Beijing CBD, the Liaison Office will also visit listed companies and key business associations during the event, promoting Chaoyang District and Beijing CBD, exploring collaboration opportunities, and further expanding investment channels.

The “2025 Beijing CBD Global Investment Liaison Office ASEAN “Star Selection” Program” will be conducted in four main phases: project submission (August to September), preliminary evaluation (late September), onsite roadshow and judging (October), and site visits with the awards ceremony (November). It is expected that over 70 enterprises will participate in the registration. The final 15 selected companies will visit Beijing in November for a three-day in-depth study and exchange program.

The year 2025 marks the 10th anniversary of the ASEAN Community and the 15th anniversary of the China-ASEAN Free Trade Area, as well as the inaugural year of the China-ASEAN FTA 3.0. Amid this critical period of deepening regional cooperation, the “2025 Beijing CBD Global Investment Liaison Station Star Selection Program — ASEAN Event” not only offers ASEAN enterprises a valuable platform to showcase themselves to the Chinese market but also serves as an excellent opportunity to deepen collaboration with Beijing CBD. Through this program, Beijing CBD will connect participating enterprises with government and market resources, link financial services, and provide comprehensive “one-stop” establishment services. The initiative aims to ensure enterprises are well selected, successfully established, and sustainably retained, thereby strengthening exchanges and cooperation between Beijing CBD and ASEAN enterprises.

Since 2021, Beijing CBD has established Global Investment Liaison Stations in eight countries and regions, including Shanghai, Guangzhou, Shenzhen, Hong Kong, Singapore, the Middle East, Germany, and the United Kingdom. These stations support Beijing CBD in building an international business network and global investment system, serving as key platforms for enterprises to “bring in” investments and “go global.”